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this week - at the
Webb Park Certified Farmer’s Market
and Specialty Faire
SUNDAYS 10am-4pm 

20 March 2011 Newsletter

WebbParkFarmersMarket.com

info@WebbParkFarmersMarket.com

Webb Park, Rancho Bernardo - West Side of Bernardo Center Drive
between Avena Place and Bernardo Plaza Court


View Past Newsletters at
news.wpcfm.com/archive

KIDS KORNER

Bounce House:
No Bounce House this week due to constantly changing weather conditions.

WEEKLY SPECIALTY FAIRES

Our rotating Specialties Faire is planned to resume in April.

FIRST SUNDAY:
Green Event
SECOND SUNDAY:
Artists & Antiques Show
THIRD SUNDAY:
Clothing
Showcase
FOURTH SUNDAY:
Handmade
Specialties
FIFTH SUNDAY:
Jewelry Extravaganza
(4-times a year)

WEATHER FORECAST

Weather Forecast

Cloudy
Chance of Rain
High near 60.

Sunday: Mostly cloudy, with a high near 60.

Sunday Night: Rain likely. Cloudy, with a low around 48..

Recipe of the Week:
Mixed roasted vegetable platter

Executive Chef James Lehman
Ironstone Winery, Murphys

Ingredients
2 lemons, halved
2 bunches asparagus, ends trimmed
˝ cup olive oil, divided
Salt and black pepper, to taste
4 small red beets, peeled and quartered
3 fennel bulbs, halved, tops trimmed
4 carrots, peeled and halved
2 red onions, peeled and quartered

Directions
Place lemons and asparagus in a mixing bowl and drizzle with a small amount of the olive oil, salt and pepper. Place on a baking sheet and set aside. Place beets, fennel, carrots and onions in the mixing bowl with the remaining olive oil. Season with salt and pepper and mix well. Place these vegetables on another baking sheet and place both trays in a 350-degree oven. Remove asparagus and lemons after 15 minutes. Roast the remaining vegetables for 30 minutes or until cooked through. Remove from the oven, arrange on a platter and serve.

Serves 6.
Wine-pairing suggestion: Rich, complex cabernet sauvignon such as Ironstone Cabernet Sauvignon.

Healthy
Eating Tips:

Grains - Make half your grains whole
Eat at least 3 ounces of whole grain bread, cereal, crackers, rice or pasta every day
1 ounces is about 1 slice bread, 1 cup of breakfast cereal or 1/2 cup of cooked rice, cereal or pasta

Vegetables - Vary your vegetables
Eat more dark green veggies like broccoli, spinach and other dark leafy greens
Eat more orange vegetables like carrots and sweet potatoes
Eat more dry beans and peas like pinto beans, kidney beans and lentils

Fruits - Focus on fruits
Eat a variety of fruit
Choose fresh, frozen, canned or dried fruit
Go easy on fruit juices

Dairy - Choose calcium-rich foods
Go low-fat or fat-free when you choose milk, yogurt and other milk products
If you don't or can't consume milk, choose lactose-free products or other calcium sources, such as fortified foods and beverages

Meat & Beans - Go lean with protein
Choose low-fat or lean meats and poultry
Choose low-fat cooking methods, including baking, broiling or grilling
Vary your protein sources by choosing fish, beans, peas, nuts and seeds

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WHAT'S THE WEATHER GOING TO BE
FOR YOUR SUNDAY IN THE PARK
MARCH 20, 2011

Partly Cloudy
   - Chance of Rain
     - Rain After 6pm
       - Breezy and Cool       
 
You decide. Take your pick.
 Wait a few minutes for a different forecast!


Even the weather forecasts can't all agree. So we're going to plan on our Sunday Market as usual, and determine the proper setup based on the conditions on Sunday Morning.

We do have some "solid ground" options available to us, and we are working toward having a few more by Sunday Morning.

For our Vendors, we will update you via email broadcast as information becomes available.

For our Farmers Market shoppers and patrons, just head to the "usual" Market Location in Webb Park; if we are unable to set up on the grass, we will have signs at our "grassy-park" area pointing to where to find us!

If we have any definite information ahead of time, we will post it on Facebook, send an alert on Twitter, and put it on our website. Please visit these sites and "like", "follow" or "subscribe" to keep up with the latest information about the Webb Park certified Farmers Market.

Let's hope this is the last of the San Diego "Winter" rainy-season we will have to deal with for this year!

See you at the market.


This week's live musical performer is singer/guitarist, Eric James Polyn.


In The News

This week, yet another of our vendors was featured "In The News".

On Thursday 3/17, the online journal Rancho Bernardo Patch (
ranchobernardo.patch.com) highlighted our own Kathie and the Sweet Spot, after visiting the Webb Park Farmers Market recently.

Read the article: Farmers Market Find: The Sweet Spot
THIS WEEK AT THE MARKET

MARKET SCHEDULE:

DEMONSTRATIONS:
Demonstrations will take place during the March 20th market as the conditions allow.

POSTPONED: ROTATING SPECIALTIES FAIRE until APRIL

Due to the late-February weather, we have had to postpone a number of our scheduled Specialties Events. We plan to resume the rotating schedule in April, when there are likely to be fewer weather-related concerns.

In the mean time, remember some of our Visiting Vendors are still planning to come out and join us for a day occasionally, so stop by for a few surprises!

FARM/CROP NEWS

March Crops in San Diego County: 

Cut Flowers, Artichokes, Asparagus, Avocados, Beets, Broccoli, Cabbage, Carrots, Cauliflower, Celery, Chard, Cherimoyas, Grapefruit, Guavas Herbs, red Kale, Kiwi, Lemons, Limes, Lettuce. Navel Oranges, Peas, Potatoes, Radishes, Rhubarb, Snap Peas, Spinach, Winter Squash, Strawberries, Tangelos, Tangerines, and White Turnips.

California Crop News:

Americans lead the world in wine consumption

America is now the world's leading wine-consuming nation, according to the Wine Institute. U.S. residents surpassed France in 2010, consuming 330 million cases of wine. California wine accounted for 61 percent of that total. The French still consume more wine per capita; because of a larger population, U.S. consumption was higher even though Americans didn't consume as much individually. At the same time, wine exports increased almost 26 percent, and 90 percent of the exports were from California.

Farmers encouraged to tell their story

California's food and agriculture secretary encouraged a gathering of Farm Bureau leaders to reach out to consumers and government. Karen Ross suggested that farmers take advantage of a renewed consumer interest in where and how their food is produced. She encouraged growers to inform government of regulations that impede food production without improving food quality. Ross also said her agency will continue to protect the state from invasive pests and maintain food quality.

Horse vaccinations for West Nile virus urged

West Nile virus has been found again in California, and as a result the California State Veterinarian is urging horse owners to have their animals vaccinated. Last year, 19 horses were diagnosed with the disease. They were not vaccinated or not completely vaccinated. Getting the necessary shots will give the animals optimal protection against the disease. The horses get the disease from mosquito bites. Not all will die, but in the past seven years 40 percent of the infected animals died.

Pixie tangerine season begins

The Ojai Pixie Growers Association plans a new marketing technique this spring. Members of the 41 families who grow these sweet, seedless tangerines will visit grocery stores that carry the fruit to meet their customers and to encourage consumers who've not tried pixies to do so. Growers say the crop this year is good-sized, and they may harvest more than 2 million pounds. Ojai Valley pixies will be available from now through May. The group started growing pixies in 1980.

California's farming future focused on water

Agriculture and water management experts convened in the heart of California’s Central Valley to participate in a series of panel discussions aimed at providing greater insight into the water issues, policies, legislation, programs, initiatives and trends that ultimately impact California’s agricultural industry.

“Small changes in agricultural water use efficiency can produce significant amounts of water.”

Presented by Rain Bird, the leading manufacturer and provider of irrigation products and services in partnership with the Center for Irrigation Technology (CIT) at California State University, Fresno, The Intelligent Use of Water Summit: California Agriculture at a Crossroads provided a forum to discuss their experiences and propose recommendations that address the critical relationship between California’s agriculture industry and the state’s limited water supply.

March 20 MARKET GUIDE

Our Park layout features the Farmers Area and the Patio Area, with specialty vendors setting up around and radiating out from these two areas.

The FARMERS area  is located behind the parking lot of the SYLVAN LEARNING CENTER Building, at 16776 Bernardo Center Drive.

The PATIO area  is located behind the parking lot of the CALIFORNIA BANK & TRUST Building, at 16796 Bernardo Center Drive.

Currently, we are not setting up vendors between the amphitheater and the Rotary Clock (the "old" market area), but we will have signs in that area directing you to our new hub.

Enjoy any of the
Webb Park Certified Farmers Market
& Specialty Faire

Food Court
selections on the patio by the lake,
courtesy of the
Courtyard by Marriott.


Restrooms are available to the patrons and vendors of the Webb Park Certified Farmers Market in the Lobby of the Courtyard by Marriott. There is also a Porta-Pottie located in the Park's Amphitheater, behind the US Bank building.

The Webb Park Certified Farmers Market thanks the Courtyard by Marriott for their ongoing support of and participation in our Farmers Market. Marriott's Cafe on the Park offers market-goers additional hot food selections on their Patio or in their lounge, or step inside the Courtyard by Marriott and visit their bar for a cold drink with your meal.

note: alcoholic beverages must remain within the limits of the Courtyard by Marriott premises, and are not permitted in Webb Park during the Market.

Webb Park CFM
get a printable layout map

Webb Park, Rancho Bernardo
West Side of
Bernardo Center Drive
 between Avena Place and
Bernardo Plaza Court
MAR 20 FARMERS
Ramona Duck Farms
- Fresh Eggs: Chicken, Duck, Quail.

Luis Suarez Farm
- Vegetables and Strawberries.

Rancho Brisas Del Mar
- Citrus, Rosemary, Avocados.

BuMa Farms
- Vegetables and Strawberries.

Mike Manchor
- Citrus, Avocados, Macadamias.

R&L Farms
- Citrus, Avocado.

~Our Certified Farmers~

UPDATED VENDOR LISTINGS
Check out our website
WebbParkFarmersMarket.com
to see the latest updated listing of most of our regularly scheduled weekly vendors.
Webb Park Certified Farmers Market and Specialty Faire

P.O.Box 506523
San Diego, CA 92150
(858) 735-5311

Co-managers:
C
laire Winnick
Richard Knudson
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Vendor Information

Looking for information about becoming a vendor with the Webb Park Certified Farmers Market and Specialty Faire?
visit our website

Edible San Diego
E
DIBLE SAN DIEGO

The Spring 2011 issue of Edible San Diego Magazine is now available.

Pick up your complimentary copy at the Webb Park Certified Farmers Market.

ediblecommunities.com/sandiego

Some Images
from Last Week
click to view larger


Belen Artisan Bakers




Luis Suarez


Bonellis


The Sweet Spot


R&L Farm


Ramona Duck Farm


Casey's Crafts


Kam Shave Ice

Come out on Sunday
and join the fun!

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